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NPA was formed as the British pig industry's single voice in a turbulent era of market failure, rampant disease, retailer duplicity, political infamy and a dysfunctional levy-board. It had a faltering first year, but these days a top-flight management team is in place and NPA continues to change the face of the British pig industry for the better.
After she's fed them, she
From Yorkshire Post, May 30, 2000
'The latest advert, which is being placed in national and regional newspapers, is the second in the past month to promote British pork and has incensed overseas producers.
'The advert attacks the practice of animal "cannibalism" by showing a sow suckling her young under the headline "After she's fed them, she could be fed to them".
'The £4.6m campaign aims to promote the pig welfare practices behind the British Meat Quality Standard Mark for pork, bacon and ham and focuses on the fact that some overseas producers are still allowed to feed meat and bonemeal to pigs.
'The campaign, jointly funded by the Meat and Livestock Commission and the Ministry of Agriculture, has been described as "tough, focused and absolutely right" by Agriculture Minister Nick Brown.
'It follows a similar advert placed in newspapers on May 11 and 12 which told readers of the tiny space 'sows are made to live in.'